In a previous article. ' Position or Die Tryin '. I allowed myself to make the two did not parse product and market positioning: Satusa from Bournisien and Vis from the brakes. Brake has shown understanding and immediately offered his vision of the product on the market - as a means of individual payments for those who do not shop or opportunities to get money any other way (eg, direct payment ). But Bournisien understood nothing, heard the two words ' satus ' and ' bad ', glued them in his mind and attacked. And not realizing that the problem is not in the product. The problem is that it is made for one, and sold to another. Knocking thus confusing the buyer. Let's try to identify the strengths and weaknesses of the product and offer positioning intelligible to him.
So, what is Satus? . You have to know that Bournisien has a studio for creating websites in Perm. Of course, the ideal situation, when the studio in time creates its own system for managing the site - it is easier to work on their production, since the system is made for the optimum conditions for a specific studio. For example, in our studio is such a system. Thanks to her, simple sites are going for a few days, which makes it possible to keep the production of one programmer 5.4 projects simultaneously. Therefore not surprising that the lead programmer Bournisien begat such a system, based on their point of view, as he saw the perfect product for yourself.
It should also be noted that the studio Bournisien produces a variety of reasons, mostly small corporate sites. And the speed of the production here plays an important role. So the new product turned out quite good and, moreover, immediately went to work. At least, I have seen several corporate sites satuse.
However, and not without problems, but instead to improve the system and implement it exactly as the designer of the lungs sites Bournisien calls it ' satus ' and throws it on the market systems for selling links, significantly narrowing the scope of application of the system and depriving her of opportunities to save . Why? .
Let's look at the market systems for corporate sites. What do we have? . All as a repository for information using a database in mayskule. Installation of some systems and, moreover, setting up - take a considerable period of time. Requirements for hosting a site on Joomla or sn is relatively higher than that for simple systems.
Compare with satusom: the base is not needed, is set for a minute, adjusted for certain skills quickly. In his time alone Bournisien unwrapped primitive sites for an hour or two. For example, the. this.
Market? . But I would have changed the name to start. Added a number of modules. He made a translation into English with the choice of language switching. Then ordered Writing articles on the topic ' The system for corporate sites in one, two, three! ' . Created heading to the SoftKey and other major software stores. Registered and made a number of publications in the CMS Magazine.
Wow! .
In the second phase would allocate system API that allows you to make a great setting system without interfering with the core. Then he opened it to developers. Would be thrown on the market a couple of dozen modules like third-party developers to market stirred. Spent a few sample coupon stock. He made a comfortable environment for individual developers and studios.
Wow! . Making the daughter product, return it the name ' satus ' and conduct a flank attack on the market seo. Using the success of the parent system, promote a new product as a light and easy to use site builder for a living on the links. Well, you know - the EP and EP plugin for Sapa, RB and RB Transformer. Large and Specialized. Who has heard about the big, always willingly take their tasks under the dopilennuyu version.
all. The world caught. Two years. If you adhere to the niche ' small corporate sites ' and not to climb into the clearing Bitrix, it is possible to pump the perfect market: small corporate sites - a 90% market share by the number of sites in general and probably 30-40% of the cost.
That's how I would have done. Frankly, I was thinking about this run for some of their products. But Satkha too weak for the corporate market - whatever you say, it was originally made for a living on the links. A WebAdmin-X, which we use to develop sites in the studio, it is not suitable for commercial sale, as almost indistinguishable from its major competitors, and for sure not razvernesh for hours. Develop is something new in this niche I already lazy. And why, if there is. satus. Buy it and make a simple site for a few hours. Pysch - pysch! .
Here's what to do with the Vis - then I also have a couple of suggestions, but they are not interesting to anyone, apparently, so leave them.
By the way, ' is positioned or die ' - simple rirayt name another book Trout ' is positioned or die ', which I have not read it, but at least 20% of one of his books is always the intersection with the other, so that the whole book in my hands . the battle for the minds ' provides enough food for the mind. I've been waiting, who first poked my nose in plagiarism, but did not wait. So finish the words of Alexei Sukhenko, partner and director of the Russian representation of Trout. '. I would also add: read it, but to think with your head in the end - this is your business, not the business of Jack.
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